Search Analytics

The key to data-driven search

Search users leave behind a treasure trove of actionable data — creating rich search analysis opportunities. Elastic captures critical metrics and offers abundant tools for visualizing data. Store data affordably, improve and personalize search experiences, capitalize on trends, and address gaps in products, services, or content.

Improve relevance with data-driven search query optimization.

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Analyze online search relevance metrics with Elastic.

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Dig into search relevance tuning.

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ANALYZE, TUNE, REPEAT

Dive into click and query data (without going off the deep end)

Data collection, metrics, and visualizations on users' click and search keywords give you all you need to glean insights from user behavior. Build behavioral analytics collections to inform relevance adjustments or promote/demote results based on your findings.

Behavior analytics illustration

SEARCH ANALYTICS

Use behavioral analytics to improve search relevance

Review query and click analytics and build dashboards in Kibana to understand how to tune search quality and give end users exactly what they're looking for.

  • Use pinned queries

    Promote curated documents for top queries with clicks using pinned queries so end users find what they are looking for faster.

  • Create synonyms

    Use the synonyms APIs to improve result relevance for end users based on top queries with no results.

  • Build dashboards for search analytics

    Visualizations help you keep an eye on search metrics and opportunities to expand content and product offerings. Address content gaps in your knowledge base or enhance your product catalog based on your top queries and queries with no results.

Elasticsearch — the most widely deployed vector database

Copy to try locally in two minutes

curl -fsSL https://elastic.co/start-local | sh
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Next-level analytics in Kibana

Kibana lets you manage and monitor your search deployments and create visualizations on one platform. Create shareable search dashboards for drill-down, advanced analysis, and reporting, so you can delve deeper into search data to make correlations and discover and explain trends. Embed dashboards, share links, or export PNG, PDF, or CSV files and send as an attachment.

BRING YOUR OWN DATA

Enhance with Elasticsearch data

Amplify your analysis by pulling in any data stored in Elasticsearch. For example, analyze website visitor navigation behavior, regional sales revenue, and search analytics in one view to paint an integrated picture of web performance, search, and sales. Use cross-cluster search to pull data and present it in a unified dashboard from anywhere in the world.

GEO ENRICHMENT

Map what's happening

Explore more than the why, when, and how of search data by digging into the where. With access to geolocated data, you can enrich user data to break down, pinpoint, and visualize sales hotspots, origins of user traffic, and more.

ANALYTICS DIY

Connect to your analytics tools

Use analytics endpoints to make requests against queries, clicks, counts, and logs, and connect the analytics APIs with your proprietary analytics platform — Tableau, Power BI, Excel, SQL Workbench, or others.