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22 de octubre de 2018 Noticias
Elastic Site Search como reemplazo de Google Search Appliance (GSA) Share
Como ya debes saberlo, Google Search Appliance (GSA) estará llegando al final de su vida en 2019. Si actualmente estás utilizando GSA, es muy importante que tengas un plan de reemplazo preparado, ya que la funcionalidad acabará cuando expire tu licencia. Afortunadamente, el servicio de Elastic Site Search (antes conocido como Swiftype Site Search) simplifica la transición de GSA para rastrear sitios para los administradores y lo facilita para los usuarios.
Elastic Site Search: Rastreo inteligente, relevancia lista para usar y capacidad de escalar con Elasticsearch Uno de los usos populares de GSA es rastrear páginas web para el público con el fin de hacer que el contenido esté disponible para la búsqueda. Es una forma fácil de agregar un cuadro de búsqueda a cualquier sitio web. Con el servicio de Elastic Site Search, obtendrás esa misma ventaja y más, gracias al rastreador hospedado y a la relevancia preajustada. Con solo un clic, el potente rastreador de Site Search basado en la nube puede examinar de forma rápida e inteligente todas las páginas en un dominio (o múltiples dominios) e indexar los datos al mismo tiempo. Y, una vez que esté completo, esos datos pueden usarse desde un cuadro de búsqueda en tu propia página. Lo más importante es que el motor de Site Search que potencia tu búsqueda tiene una relevancia sin igual desde el comienzo, sin la necesidad de afinarlo para un dominio específico. Solo tienes que afinarlo para las excepciones, lo que te ahorra tiempo valioso durante la implementación. Elastic Site Search hace que sea fácil implementar una experiencia de búsqueda robusta sin problemas en cualquier sitio web, sin importar el tamaño de tu equipo.
Indexación e implementación
Nuestro rastreador web hospedado que funciona con un solo clic solo es el comienzo. Tan pronto como Site Search termina de crear un índice de todo el contenido de tu página (toma apenas unos minutos para algunas páginas), puedes copiar y pegar algunas líneas de código en ella y tus usuarios podrán comenzar a buscar. Site Search también tiene un Diseñador de interface (UI) para darle a tu búsqueda una interfaz refinada.Capacidad de escalar en tiempo real
Como Elastic Site Search está basado en Elasticsearch, la velocidad, la potencia y la escalabilidad son parte del estándar. Sin importar el tamaño de tu organización, Site Search puede crecer al tamaño que necesites sin sacrificar la velocidad. Y todo ese crecimiento es automático, sin tiempo de inactividad para tu motor de búsqueda y sin impacto en el rendimiento.Información instantánea
Elastic Site Search tiene un alto nivel de relevancia preestablecida, pero puedes hacerla más precisa para tu página y audiencia. Los paneles de Análisis e Información te comunican rápidamente qué es lo que las personas están buscando y si lo están encontrando o no. Podrás ver (en tiempo real) qué búsquedas están funcionando y qué consultas necesitan ayuda, y tu interfaz, fácil de usar, te ayudará a que esa información pueda procesarse instantáneamente. También puedes seguir fácilmente los análisis importantes, como Compromisos y Conversiones (Engagements and Conversions), para asegurarte de que tus usuarios tengan éxito.Afinación de la relevancia
Tus usuarios notarán resultados de búsqueda mejorados en el instante en el que cambies a Site Search gracias a su relevancia integrada, pero eso es solo el comienzo. Una vez que tengas tus análisis de búsqueda, podrás cambiar fácilmente las clasificaciones de los resultados, modificar la importancia de diferentes términos de búsqueda o crear una lista de sinónimos para ayudar a que las personas obtengan los resultados correctos sin importar cómo formulen las preguntas. Encuentra los valores atípicos con facilidad y corrígelos rápidamente.
Soporte multilingüe
Los motores de Elastic Site Search no están limitados al inglés, porque los usuarios no están limitados al inglés. Cada idioma tiene su propio contexto y entender ese contexto aumenta la relevancia de tus resultados. Elige de entre una variedad de idiomas, incluida nuestra opción de concordancia de término universal predeterminada para que tu búsqueda sea tan específica (o no específica) como lo necesites según el idioma.Marcando el camino Con el final inminente de GSA, las empresas están buscando un reemplazo. Azusa Pacific University (APU) encontró exactamente lo que estaba buscando con el servicio de Elastic Site Search. Después de implementar Elastic Site Search por completo en menos de dos semanas, descubrieron rápidamente que el costo y la experiencia con el servicio de Elastic Site Search era mejor que lo que habían tenido con GSA. “Esto es algo muy importante para nosotros porque creemos que ahora le proporcionamos un servicio de mejor calidad a nuestros usuarios”, comentó Dustin Reynolds, director asistente de marketing digital de APU.
Cómo migrar tu rastreador de GSA a Elastic Site Search en 4 simples pasos Ya sea que estés migrando de Google Site Search o de Google Search Appliance, los pasos son simples:
Crea una cuenta : Ofrecemos una prueba gratuita de 14 días para que puedas conocer realmente nuestro producto antes de comprometerte.Indexa tus datos : Elastic Site Search admite tanto un rastreador web como una API bien documentada para indexar tus datos. De forma predeterminada, Elastic indexará todo tu sitio web, pero puedes usar cosas, como exclusiones de rutas de dominio, reglas de robots.txt y meta-etiquetas para personalizar el rastreo. Cuando usas la API, tienes control total sobre cuándo y cómo se indexan tus datos, lo que te permite indexar contenido de otras fuentes de contenido, como bases de datos. Si quieres recibir algo de ayuda con la configuración, estamos aquí para ayudarte con la migración .Personaliza tus resultados de búsqueda : Elastic Site Search te permite personalizar tus resultados de búsqueda con Clasificaciones de resultados, Importancia y Sinónimos:
Clasificaciones de resultados : Personaliza tus resultados uno a uno a través de una interfaz que permite arrastrar y soltar. Significa que también puedes reordenar completamente los resultados existentes.Importancia : Incrementa el énfasis atribuido a campos determinados en tu algoritmo de relevancia de búsqueda con una interfaz simple de deslizamiento. Después de ajustar la importancia, puedes probar inmediatamente los cambios dentro del panel de administrador y luego implementarlos para producción o restaurarlos nuevamente a la configuración predeterminada.Sinónimos : Crea conjuntos de términos que tendrán el mismo trato para los propósitos de la búsqueda (auto = vehículo).Interfaz de búsqueda : Como mencionamos en nuestro artículo Cómo crear una interfaz de usuario de buscador de sitios , un backend de búsqueda potente no sirve de mucho sin una interfaz de usuario intuitiva. Si has indexado tus datos utilizando el rastreador web, podrás agregar la barra de búsqueda a tu sitio web con el código que te proporcionaron en el panel de Site Search (una implementación muy similar a la de GSA). Si has indexado tus datos con la API, el código de instalación integrado estándar no está disponible porque no funciona con los tipos de documento personalizados. Pero no te preocupes; puedes implementar la barra de búsqueda utilizando nuestras bibliotecas jQuery de búsqueda y autocompletado , que admiten implementaciones altamente personalizadas con características como el facetado .A tu servicio: Especialistas de búsqueda para la migración de GSA Si actualmente eres un cliente de GSA, nuestro equipo de Especialistas de búsqueda puede ayudarte a migrar con éxito a Elastic Site Search. Si eres un cliente de GSA y estás listo para comenzar con Elastic Site Search, puedes completar este formulario y nos pondremos en contacto pronto.
¿Te gustaría probar Elastic Site Search antes de contactar a un especialista? Puedes
suscribirte para una prueba gratuita o acompañarnos el
7 de noviembre para asistir a un webinar sobre el reemplazo de GSA .