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Analíticas de búsqueda
La clave de la búsqueda impulsada por los datos Los usuarios de búsqueda dejan un tesoro de datos procesables; lo cual ofrece grandes oportunidades de análisis de búsqueda. Elastic captura métricas esenciales y ofrece una gran cantidad de herramientas para visualizar los datos. Almacena los datos de modo accesible y personaliza las experiencias de búsqueda, capitaliza las tendencias y aborda las brechas de productos, servicios o contenido.
Mejora la relevancia con la optimización de las consultas de búsqueda impulsadas por los datos.
Conoce más Analiza las métricas de relevancia de las búsquedas en línea con Elastic.
Lee el blog Adéntrate en el uso de la búsqueda en el lugar de trabajo en el dashboard de Kibana.
Ve cómo
ANALIZA, AJUSTA, REPITE
Profundiza en los datos de clics y búsqueda (sin llegar al otro extremo) Las visualizaciones, métricas y recopilación de datos listas para usar sobre los clics y las palabras clave de búsqueda de los usuarios te brindan todo lo necesario para deducir información del comportamiento de los usuarios. Con solo unos clics, puedes hacer ajustes de afinación y relevancia o promover/degradar resultados según tus hallazgos; directamente desde la interfaz de gestión.
ANALÍTICAS DE BÚSQUEDA LISTAS PARA USAR
Usa analíticas para mejorar la relevancia de búsqueda Revisa las analíticas de clics y búsquedas recopiladas automáticamente en un dashboard fácil de entender para comprender cómo ajustar la calidad de búsqueda y brindar a los usuarios finales exactamente lo que están buscando.
Aplica curaciones y sinónimos Promueve las búsquedas principales con clics mediante curaciones y crea sinónimos para aquellas sin resultados a fin de que los usuarios finales encuentren resultados relevantes.
Ajusta la afinación de la relevancia Cambia la afinación de la precisión para ampliar la recuperación en las búsquedas principales sin resultados. Agrega mejoras y ponderaciones de campos para mejorar la relevancia de los resultados basada en búsquedas principales sin clics.
Amplía el contenido y las ofertas de productos Aborda las brechas de contenido en tu base de conocimientos o mejora el catálogo de productos según las búsquedas principales y las búsquedas sin resultados.
NO QUEDAN DATOS SIN LEER
Analíticas de siguiente nivel en Kibana Kibana te permite gestionar y monitorear tus despliegues de búsqueda y crear visualizaciones en una plataforma. Crea dashboards de búsqueda que puedan compartirse para análisis y reportes avanzados y de exploración a fin de que puedas ahondar en los datos de búsqueda para hacer correlaciones y descubrir y explicar tendencias. Incorpora dashboards, comparte enlaces o exporta archivos PNG, PDF o CSV y envíalos como adjunto.
TRAER TUS PROPIOS DATOS
Mejora con los datos de Elasticsearch Amplifica tu análisis incorporando cualquier dato almacenado en Elasticsearch. Por ejemplo, analiza el comportamiento de navegación de los visitantes del sitio web, los ingresos por ventas regionales y las analíticas de búsqueda en una vista para obtener un panorama integrado del rendimiento, la búsqueda y las ventas web. Usa la búsqueda entre clusters para extraer datos y presentarlos en un dashboard unificado desde cualquier parte en el mundo.
ENRIQUECIMIENTO GEOGRÁFICO
Mapear lo que sucede Explora más que el por qué, cuándo y cómo de los datos de búsqueda indagando en el dónde . Con el acceso a los datos geolocalizados, puedes enriquecer los datos de los usuarios para desglosar, identificar y visualizar puntos críticos de ventas, orígenes del tráfico de usuarios y más.
ANALÍTICAS DE TIPO "HAZLO TÚ MISMO"
Conectar con tus herramientas de analíticas Usa los endpoints de analíticas para hacer solicitudes sobre búsquedas, clics, recuentos y logs usando las API de analíticas para usar con tu plataforma de analíticas propia: Tableau, Power BI, Excel, SQL Workbench u otras.
ALMACENAMIENTO DE DATOS AMPLIO
Mantén los costos bajos y almacena todos los datos Recopila más analíticas y datos de log de búsqueda para obtener un panorama de la experiencia digital y el comportamiento de los usuarios finales. Los niveles de datos y los snapshots buscables hacen que sea económico mantener la capacidad de poder buscar en los datos en Elastic para los análisis y las investigaciones esenciales.