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12 de abril de 2021 Notícias
O foco do CIO ao buscar a resiliência da empresa: as pessoas Share
“Um modelo de negócios adaptável que tenha a experiência do funcionário como elemento central é o segredo para construir a resiliência da empresa, criar uma vantagem competitiva sustentável e redimensionar com eficácia em tempos de disrupção.”
Essa é uma das principais conclusões de um novo estudo da Forrester Consulting encomendado em nome da Elastic. Como vice-presidente de TI global da Elastic, li o estudo com grande interesse, até porque é baseado em uma pesquisa com meus colegas, cerca de mil líderes de TI de todo o mundo.
Eu me identifico com muitas das conclusões do estudo. Para todos, o último ano foi um verdadeiro teste de adaptabilidade e resiliência diante da disrupção. Mas me parece que os líderes de TI enfrentaram uma série de desafios muito específicos durante a pandemia.
Coletivamente, CIOs e líderes de TI foram responsáveis por fazer milhões de funcionários trabalharem em casa, muitos pela primeira vez, com as ferramentas, dados e suporte de que precisam para se manterem produtivos. E muitos conseguiram isso em um curto prazo, com orçamentos apertados.
Agora que é hora de olhar para o futuro, redefinir a estratégia e reconstruir a resiliência organizacional para a era pós-pandemia, sinto que devemos nos orientar pelas lições do passado recente para reimaginar o papel do CIO para o futuro. Então, o que significa ser uma empresa adaptável tendo a experiência do funcionário como elemento central?
Distribuída desde o primeiro dia Aqui, tenho algumas percepções a oferecer, já que a Elastic opera com uma força de trabalho distribuída desde o primeiro dia e sempre fez da experiência do funcionário uma prioridade. Mesmo antes da pandemia, tínhamos quase 90% de nossos mais de dois mil funcionários trabalhando totalmente remotos, em espaços de trabalho compartilhados ou em um híbrido de remoto e presencial. Mas embora estivéssemos mais preparados do que outras organizações para essa situação, o impacto da COVID-19 impulsionou a nossa adoção de novas ferramentas e promoveu uma evolução das práticas de negócios que manteríamos mesmo se o vírus desaparecesse da noite para o dia.
Em cada passo nesse caminho, trabalhei em estreita colaboração com Leah Sutton, vice-presidente sênior de RH global da nossa empresa , porque construir uma organização resiliente que possa se adaptar de forma flexível e mudar rapidamente tem tudo a ver com pessoas. Como chefes de RH e TI, Leah e eu trabalhamos juntas em uma ampla variedade de projetos, tendo um único objetivo em mente:
Como podemos oferecer aos funcionários da Elastic as ferramentas de tecnologia, as informações e o suporte de que eles precisam para se sentirem engajados e fazerem seu melhor trabalho?
Veja, por exemplo, nossa implementação da própria tecnologia da Elastic, o Workplace Search . Como mostra o estudo da Forrester Consulting, o foco de muitos líderes de TI está em facilitar para que os funcionários obtenham respostas e ajuda, a qualquer hora e em qualquer lugar. E, como a maioria das organizações, a Elastic tem uma abundância de fontes de conteúdo e aplicações em seu ambiente de TI. Com o Workplace Search, os funcionários podem facilmente identificar e acessar o que precisam unificando todas as plataformas de conteúdo que utilizam. Sem essa tecnologia, eles teriam de embarcar em caçadas regulares, desnecessárias e potencialmente frustrantes.
Líderes de TI como eu e os mil entrevistados da nossa pesquisa têm um novo papel a desempenhar: não apenas como líder de TI corporativa, mas também como um parceiro ativo na condução da vitalidade, crescimento e longevidade entre os departamentos para os funcionários.
Também utilizamos os nossos produtos de segurança de endpoint para garantir que estejamos gerenciando o risco cibernético de forma eficaz. Fizemos um esforço colaborativo para ministrar treinamento sobre ameaças cibernéticas aos funcionários — vital durante um período em que houve um aumento nos ataques de ransomware e phishing elaborados para capturar vítimas inocentes simulando oferecer ajuda, conselhos e medidas necessárias em relação à COVID-19.
Outro exemplo é a nossa provisão de acesso ao Ginger, um serviço de saúde mental sob demanda, e flexibilidade para combinar os horários de trabalho a fim de acolher as necessidades de educação em casa ou cuidado de membros da família. E quando os funcionários precisam ir a um escritório por qualquer motivo, usamos o app Robin de reserva de vaga, para gerenciar o número reduzido de assentos disponíveis e garantir um distanciamento seguro. Aqui na Elastic, além de minha função como vice-presidente de TI global, sou patrocinadora executiva de programas de bem-estar dos funcionários. Para mim, apoiar os funcionários dessa maneira é tão importante quanto meu trabalho de garantir que eles tenham as ferramentas necessárias para seu sucesso.
É tudo uma questão de empatia A liderança empática é um grande tema no estudo da Forrester Consulting, que incentiva os líderes de TI a colocar as pessoas no centro das decisões de tecnologia, seja no nível profissional, pessoal ou de bem-estar. Eu concordo totalmente.
E se você acha que isso parece caro, especialmente em um momento em que muitos líderes de TI estão enfrentando orçamentos de TI reduzidos, repense isso. Na minha experiência, o que essa situação exige é uma abordagem mais cuidadosa para garantir que os investimentos que você faz tenham como foco os principais facilitadores. Suas palavras de ordem aqui são automação e simplificação. Como você pode automatizar para reduzir o processamento manual? Como você pode simplificar para eliminar etapas desnecessárias nos fluxos de trabalho de negócios? Em outras palavras, como você pode tomar medidas de baixo custo para melhorar a vida dos funcionários?
No ano passado, por exemplo, passamos um tempo reinventando nossa funcionalidade desde a cotação até o caixa na Elastic usando essa abordagem. Embora esse trabalho não exigisse um grande investimento financeiro, ainda trouxe benefícios significativos para nossas equipes de entrada no mercado, os clientes que eles atendem e os funcionários em nossas funções de back-office.
E isso, realmente, é o que importa. Tendo passado a maior parte de um ano reagindo às mudanças do mercado, os CIOs em breve retomarão uma postura mais proativa ao assumirem o comando da reimaginação da experiência dos funcionários para as formas híbridas de trabalho que surgirão após a pandemia.
Leia todas as conclusões no relatório The Changing Role of the IT Leader (A mudança do papel do líder de TI).