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Cinco principais lições sobre nuvem e inovação do ING e do Google Cloud
O setor de serviços financeiros continua sendo um dos mais complexos para a transformação digital. Os líderes procuram impulsionar mudanças, desbloquear dados e acelerar o crescimento, ao mesmo tempo em que atendem a um cenário regulatório e de conformidade em rápida evolução. Os profissionais do setor estão procurando novas ferramentas para ajudá-los a ter acesso a ambientes mais ágeis e favoráveis à inovação.
Em nosso último webinar de serviços financeiros, discutimos a velocidade da nuvem e da inovação com o ING e o Google Cloud. O painel contou com Jerome Tagliaferri, responsável pelo produto ELK como um serviço no ING, bem como Özgür Kuru, engenheiro de clientes do Google Cloud que lidera a prática de gerenciamento de dados nos países nórdicos.
O grupo teve vários pontos e recomendações excelentes — aqui estão apenas alguns!
Tudo começa (ou termina) com confiança “O setor de serviços financeiros é baseado na confiança, exigindo que seus dados estejam protegidos e acessíveis, e sejam confiáveis o tempo todo”, diz Özgür Kuru, do Google Cloud. No entanto, um momento de vulnerabilidade pode levar a sérios danos à reputação de qualquer instituição financeira. “Não confie em nada — a segurança precisa ser tratada em todas as camadas”, diz Özgür.
Como você cria um ambiente de confiança sem limitar a criatividade? Bem, primeiro, tudo começa com a consideração de confiança e segurança no início da construção do seu serviço. “Se você não pensar nessas coisas inicialmente, terá problemas tremendos no futuro”, diz Jerome Tagliaferri, do ING. Para Jerome, as ferramentas e os processos que ele está construindo no ING consideram a confiança como a peça central para o desenvolvimento futuro. Como recomendação, uma maneira de fazer isso é criar canais de comunicação antecipadamente e construir uma arquitetura em torno desses canais de comunicação. “Quanto mais você puder incorporá-la à tecnologia em si, mais fácil será para o usuário final e, esperamos, para o provedor de serviços”, diz Jerome.
Os membros do painel também concordaram que, embora as ferramentas e os processos precisem ser simples de usar e entender, ainda precisa haver muitas nuances sob o capô. “A dimensão da confiança é algo que valorizamos muito; queremos simplificar, mas não ignoramos a complexidade e investimos muito nisso na Elastic”, diz Arno Van de Velde, da Elastic.
A sobrecarga de informações existe, mas pode ser administrada Qualquer que seja sua função no setor, a maioria dos profissionais concorda: eles são inundados com informações. Para os profissionais de TI, os custos de armazenamento de dados caíram drasticamente nos últimos anos, mas o processamento ainda pode ser caro. Ainda assim, o custo real é o desperdício de tempo e recursos gerado pela sobrecarga de informações e, ainda mais importante, a incapacidade de aproveitar esses dados para obter insights. “O maior obstáculo é passar dos dados às informações e destas aos insights e decisões reais”, diz Morten Fano, da Elastic.
No entanto, existem algumas maneiras excelentes de extrair o máximo dos seus dados e evitar a sobrecarga de informações. Özgür, por exemplo, recomenda prestar mais atenção aos metadados: "Os metadados estão se tornando cada vez mais importantes. Colete metadados de várias fontes para que você controle melhor a sobrecarga de informações.” Além de examinar os dados em si, é fundamental adotar ferramentas que ajudem a simplificar os dados. “Para resolver a sobrecarga de informações, incorpore os dados ao próprio software. Forneça ferramentas e recursos para obter mais qualidade de seus conjuntos de dados”, diz Jerome.
Aproveite seus logs ao máximo Para muitos clientes na área de serviços financeiros, o gerenciamento dos logs é, antes de tudo, um requisito regulatório do setor. No entanto, como todo tecnólogo sabe, você precisará acessar seus logs para um problema ou caso de uso específico. Para aproveitar ao máximo seus logs, Jerome recomenda examinar as categorias: “Pense nos seus casos de uso primeiro. Tenha uma solução em mãos na qual você possa salvar determinados logs para mais tarde”, diz Jerome. “Pense no que você realmente precisa e no que você realmente quer.” Özgür concorda: “Às vezes, você não sabe o que está procurando até precisar. Deve haver processos em torno do gerenciamento de dados com políticas sólidas de retenção, arquivamento e exclusão, e a tecnologia de nuvem permite isso hoje: você pode armazenar seus dados perfeitamente em diferentes níveis com base na frequência de acesso para otimizar seus custos.”
Existem outras maneiras de ajudar a aproveitar os logs ao máximo, especialmente enquanto estão sendo capturados em tempo real. Uma maneira pela qual a Elastic ajuda nisso é com o machine learning. “Uma de nossas opções de machine learning mais recentes é a capacidade de exibir mensagens de log incomuns. Você pode tomar decisões mais inteligentes no armazenamento e se concentrar nessas mensagens”, diz Arno.
Conformidade para impulsionar a inovação? Como mencionado anteriormente, um dos aspectos mais críticos da construção de novas tecnologias e processos é ter a conformidade em mente desde o início. “Se você esquecer alguns dos regulamentos de conformidade no início, você e sua equipe pagarão por isso”, diz Jerome. É por isso que profissionais de tecnologia e gerentes de produto estão trazendo mais parceiros para promover o alinhamento. “Se você está trabalhando no setor financeiro, ter um engenheiro de segurança e um engenheiro de compliance ao seu lado pode economizar muito tempo e dinheiro”, diz Jerome.
Há outra maneira de ver a conformidade, com a qual todos os membros do painel concordaram. Os profissionais do setor que procuram criar novos produtos alinhados com os desafios regulatórios estão de fato construindo para o futuro. “Os desafios regulatórios estão paradoxalmente aumentando a velocidade da inovação. É uma conversa muito ativa com o gerenciamento de produtos, na qual investimos muito tempo e inovação para facilitar a regulamentação para qualquer pessoa”, diz Özgür. Morten também está vendo isso com muitos clientes da Elastic. “Muitos clientes que foram pioneiros ao lidar com os desafios regulatórios agora podem se mover rapidamente na condução de cargas de trabalho para a nuvem.”
Google Cloud e Elastic são melhores juntos O Google Cloud e a Elastic têm um relacionamento contínuo que permite aos clientes aproveitar os serviços inovadores que o Google está desenvolvendo e, ao mesmo tempo, utilizar as soluções baseadas em busca da Elastic. O Google é o ponto de encontro perfeito para as tecnologias open source e, portanto, os serviços da Elastic podem ser implantados em 17 regiões do GCP. A execução do Elastic no Google Cloud se beneficia do faturamento integrado, de serviços totalmente gerenciados, excelente segurança e recursos fundamentais de busca da Elastic.
A fácil integração também é uma das vantagens essenciais, permitindo que os clientes de serviços financeiros contem com total utilidade de seus dados. “Dados de diversas fontes e formatos precisam ser analisados na velocidade da luz; isso torna o FSI um setor que faz uso intenso de dados e é aí que o Elastic e o GCP fazem sentido juntos”, diz Özgür. “Imagine casos de uso como ESG (Environmental, Social, & Governance ou ambiental, social e governança) ou KYC (Know Your Customer ou conheça o seu cliente), nos quais você precisa combinar análises numéricas com insights derivados de fontes de notícias.” Nesses cenários, aproveitar o poder da Elastic com serviços do Google Cloud, como o BigQuery, pode ser altamente eficaz para obter mais insights sobre seus dados.
Saiba como as instituições financeiras convertem os dados em um ativo estratégico com a Elastic .