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Garanta a continuidade dos negócios, proteja sua organização contra riscos cibernéticos e melhore as experiências de clientes e funcionários colocando seus dados para trabalhar em tempo real. Você já tem os dados — que tal fazer com que eles paguem o aluguel? Um estudo recente descobriu que 80% das empresas pesquisadas observaram um aumento na receita devido à análise de dados em tempo real.
Por que você pode resolver esses problemas de negócios complexos e abrangentes com dados? Porque muitos dos seus problemas de negócios são simplesmente problemas de dados disfarçados. Vamos analisar em mais detalhes alguns desses problemas e ver como resolvê-los.
Problemas de negócios são, na verdade, problemas de dados Problema de dados nº 1. Suas aplicações empresariais e a infraestrutura devem ser otimizados para disponibilidade e desempenho. Imagine que você seja líder de TI de um serviço de streaming, e a última temporada da série mais popular e comentada da sua plataforma tenha acabado de sair. Então, o serviço cai. Os fãs comentam indignados no Twitter. Suas equipes estão ligando. Todo mundo está desesperado. Você pode ver os fãs saindo ativamente, até mesmo cancelando suas assinaturas por causa da frustração (mais de 60% das interrupções custam pelo menos US$ 100.000 e 15% custam mais de US$ 1 milhão).
Se voltarmos no tempo e observarmos os dados que antecederam essa inatividade não planejada, havia sinais que apontavam para sistemas atingindo a capacidade máxima e que um colapso estava prestes a acontecer. Se seu serviço de streaming estivesse sempre observando o que os dados diziam em tempo real, essa catástrofe cinematográfica poderia ter sido evitada.
Problema de dados nº 2. Com as ameaças cibernéticas aumentando ao ritmo de 50% por semana em 2021 (podemos supor que teremos ainda mais ataques cibernéticos em 2022 assim que os números forem divulgados), as organizações precisam fazer tudo o que estiver ao seu alcance para identificar ameaças e agir rapidamente para detê-las. Tenho certeza de que uma empresa com a qual você interagiu foi vítima de um ataque cibernético nos últimos seis meses. Seus dados contavam uma história enquanto o ataque se desenrolava. Se essas empresas pudessem aprender com esses dados em tempo real, as ameaças poderiam ter sido contidas ou, pelo menos, os danos poderiam ter sido menos graves.
Problema de dados nº 3. As expectativas dos clientes estão cada vez mais altas e é preciso antecipar suas necessidades e personalizar suas experiências. Quando se trata de clientes de varejo, a Wakefield Research descobriu que 75% dos consumidores online trocariam imediatamente de varejista se o site que eles estavam usando retornasse resultados de busca que não encontrassem exatamente o que eles estavam procurando.
As expectativas dos funcionários também estão aumentando: eles querem encontrar facilmente as informações que procuram para resolver problemas rapidamente e voltar sua atenção para projetos mais complicados. Se os funcionários não conseguirem encontrar as informações, os arquivos ou os dados de que precisam e não puderem ajudar seus clientes, as consequências poderão ser perda de produtividade, diminuição da precisão, queda do ânimo e perda de credibilidade da empresa. Esse é um problema de dados.
Então, como você coloca seus dados para trabalhar e resolve esses problemas? Com todos esses problemas provando ser problemas de dados... como você pode resolvê-los de uma tacada só? Usando uma plataforma unificada com tecnologia de busca para:
Capturar todos os seus dados. Você precisa capturar todos os seus diversos dados, de todos os ambientes e de todas as fontes, sejam gerados por máquina ou pelo usuário. Eles precisam ser reunidos em um só lugar rapidamente e em escala. Nunca se sabe se um log está escondendo algumas tentativas de login mal-intencionadas ou se é apenas alguém que não consegue lembrar a senha — você não sabe até capturar todos os seus dados e…
Tornar seus dados buscáveis e analisáveis. Coloque esses dados para trabalhar buscando-os e analisando-os. Não se sabe de antemão quais dados são úteis e pertinentes para o que você está tentando descobrir. Ao tornar seus dados buscáveis e analisáveis, você pode buscar o que está procurando, seja um indicador de comprometimento, um arquivo corrompido ou um usuário que não consegue fazer login (como aquela pessoa no último exemplo). E finalmente…
Tornar seus dados exploráveis. Torne os resultados da sua busca exploráveis e visuais para colocar seus dados em um formato que os torne úteis quando você quiser usá-los para tomar decisões e agir rapidamente. Quando você está extraindo informações de mais de 400 fontes de dados e usando mais de 300 aplicações para gerenciar tudo isso, precisa encontrar as informações pertinentes em tempo real. Isso afeta o tempo necessário para obter insights de todos esses dados e, em última análise, o tempo necessário para agir.
Por que você deve realizar todas essas etapas em uma plataforma unificada com tecnologia de busca? Imagine que um de seus analistas de segurança tenha fontes de dados isoladas que só podem ser acessadas por meio de ferramentas diferentes. Ele teria de passar por cada ferramenta e interligar o contexto manualmente. Isso desperdiça o tempo dele e o seu, deixando você vulnerável a riscos para a segurança.
Ao explorar os dados de forma integrada em uma plataforma unificada, você pode refinar iterativamente suas buscas e aplicar relevância aos insights de dados em tempo real. Assim, você pode lidar com desafios, oportunidades e prioridades de negócios mais amplos, como melhorar a experiência do cliente, aumentar a resiliência e reduzir os riscos para a segurança, usando um recurso que você já tem: seus dados. Saiba mais e receba o guia definitivo para fazer uso de seus dados .