Author

Articles by Brian Bergholm

Principal Product Marketing Manager, Elastic

Brian Bergholm is a principal product marketing manager in the Go-To-Market team at Elastic. He’s a specialist in Elastic Cloud, partner marketing, and hyperscaler marketplaces.

He has spent over 20 years in the tech industry across telecoms, software, and professional services. He most recently spent 15 years at Microsoft in a variety of roles, including global product marketing, sales enablement, launch management, and integrated marketing. During his tenure, he supported numerous launches including Office 365, Windows 10, and Azure Marketplace. He joined Elastic because of the power of search to find the answers that matter.

Videos

Elastic 8.16: BBQ, LLM observability, protect your cloud assets

Elastic 8.16 includes many high-impact capabilities, including Elastic being the first vector database with BBQ (Better Binary Quantization), LLM observability for Amazon Bedrock, extended cloud security provider integrations, and more.

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Resellers: Streamline lifecycle management of Elastic solutions using ArrowSphere

Elastic is announcing the ability for resellers to streamline lifecycle management of Elastic solutions through ArrowSphere — a global platform that will simplify how resellers access, manage, and optimize Elastic solutions on behalf of customers.

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Elastic achieves fourth AWS Competency — this time in Financial Services

Elastic has achieved the AWS Financial Services Competency, awarded by AWS to software partners who have demonstrated success with financial sector companies, helping them realize gains in business efficiency, productivity, and innovation.

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Elastic 8.15: Better semantic search, new OTel distribution, SIEM data import

Elastic 8.15 includes enhancements in semantic search, new OTel collector distribution, AI-driven SIEM data onboarding, LLM integrations, additions to cross-cluster search (CCS), and more functionality within the Elasticsearch Query Language (ES|QL).

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Elastic wins 2024 Microsoft US Partner of the Year

Elastic was awarded 2024 Microsoft US Partner of the Year and ISV Innovation Finalist honors, affirming its premier standing as a dynamic Global ISV partner with Microsoft, driving forward industry innovation and transformative commercial success.

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Elastic 8.14: GA of Elasticsearch Query Language (ES|QL) for simplified analysis

Elastic 8.14 includes the GA of ES|QL, an innovative and streamlined way to analyze data in Elasticsearch, improvements in vector search, new generative AI Attack Discovery security capabilities, and more.

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Elastic 8.13: GA of Amazon Bedrock in the Elastic AI Assistant for Observability

Elastic 8.13 includes the GA of Amazon Bedrock support within the Elastic AI Assistant for Observability, new vector search configurations, a new integration filter plugin for Logstash, and more.

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Elastic 8.12: GA of AI Assistant for Observability, Update to Apache Lucene 9.9

Elastic 8.12 includes the GA of the Elastic AI Assistant for Observability, update to Apache Lucene 9.9 with scalar quantization, enhanced machine learning capabilities, CSPM integration for Microsoft Azure, improved Elastic Agent, and more.

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That's a wrap! Looking back on the Elastic and AWS collaboration in 2023

What happens in Vegas stays in Vegas, except when it’s Elastic recapping AWS re:Invent 2023! As a Diamond sponsor, we enjoyed supporting our partner AWS at this flagship event. We’ve also compiled an Elastic + AWS 2023 year in review.