Elastic and AWS in 2024: Celebrating innovation synergy at AWS re:Invent
Last week, more than 60,000 AWS enthusiasts, experts, and practitioners attended the weeklong AWS re:Invent conference in Las Vegas while exploring the latest innovations, networking, and learning from 2,000+ sessions.
AWS re:Invent is the tech world's blockbuster event. As a Diamond Sponsor, Elastic was pumped to dive in and connect with IT leaders, customers, and the AWS partner ecosystem.
Our booth was buzzing with incredible energy, drawing massive crowds of AWS re:Invent attendees eager to learn more about our solutions and engage with our team — maybe you were one of them! This provided ample opportunity to showcase how our users can build transformative applications, proactively resolve observability issues, and address complex security threats — all with the Elastic Search AI Platform on AWS.
This blog highlights our top moments at AWS re:Invent and our collaboration with AWS to better serve customers in 2024.
Elastic at AWS re:Invent 2024
Key moments
AWS Partners Global Generative AI Infrastructure and Data Partner of the Year: A testament to our symbiotic relationship
Elastic was grateful to receive the AWS Global Generative AI Infrastructure and Data Partner of the Year Award. This award recognizes top technology partners with the Generative AI Competency that support vector embeddings data storage and management.
As the award winner, it was the perfect opportunity to celebrate the culmination of our joint investment, innovation, and co-engineering with AWS and how our collaboration helps customers develop and scale their generative AI (GenAI) capabilities.
Announcements
General availability of Elastic Cloud Serverless on AWS
Our most exciting announcement at the event was the general availability of Elastic Cloud Serverless on AWS. Powered by a rearchitectured Elasticsearch that is built on an industry-first Search AI Lake optimized for real-time applications, it combines vast storage with low-latency querying and all of the strengths of Elasticsearch’s AI and search capabilities. It’s also available in four different AWS regions.
Blogs
Elasticsearch Serverless — built on a new stateless architecture — is fully managed so that you can get projects started quickly without operations or upgrades. It also gives you access to the latest vector search and generative AI capabilities.
Elastic Security on Elastic Cloud Serverless empowers security teams to get up and running quickly, complementing existing options for on-premises, hybrid cloud, and multicloud infrastructures. This unmatched versatility ensures that your strategy can adapt with evolving business needs.
Elastic Observability on Elastic Cloud Serverless enables site reliability engineers (SREs) to monitor and optimize their environments with ease. Our Search AI Lake — with its cloud-native architecture — separates compute and storage allowing SREs to scale telemetry ingest, optimize storage, and use advanced AI for actionable insights.
Crafting a hybrid geospatial RAG application with Elastic and Amazon Bedrock: With Elasticsearch and its vector database, you can build configurable search and trusted GenAI experiences that scale from prototype to production fast. This blog post explores how to build a powerful retrieval augmented generation (RAG) system that incorporates geospatial data using Elasticsearch, Amazon Bedrock, and LangChain.
Stream AWS metrics to Elastic using Amazon CloudWatch Metric Streams: When you need to extend your monitoring and analytics beyond CloudWatch, integrating CloudWatch with Elastic can be a game changer. This integration offers real-time data streaming to enable faster detection of anomalies, more granular insights, and better operational visibility.
Elastic breakout sessions at AWS re:Invent 2024
Yaru Lin and William Easton presented Elastic Cloud Serverless: A New Stateless Architecture for Speed, Scale, and Cost-Efficiency. Watch here.
Jeff Vestal, Uday Thiepireddy, and Ayan Ray presented Building RAG Applications with open source Elasticsearch and Amazon Bedrock. Watch here.
Interviews
Elastic CEO Ashutosh Kulkarni sat down with SiliconANGLE and theCUBE for an interview on AI-powered search, governance, large language model (LLM) security, and more. Watch here.
Ajay Nair, general manager of platform, joined GenAI LIVE! The AWS generative AI partners show streamed live on YouTube straight from the show floor. Watch here.
Diversity, Equity, and Inclusion (DEI)
To champion the empowerment of women in the technology sector, Alyssa Fitzpatrick, global VP of partner sales, spoke at the Women in Tech roundtable sponsored by Kyndryl. The session featured diverse perspectives on the unique obstacles women encounter in tech, such as breaking into leadership, combating gender bias, and finding balance between professional and personal life.
Various Elastic experts also presented 29 lightning talks across a wide variety of Elastic use cases. These short yet deep technical overviews garnered the attention of over 1,200 attendees across all industries and technical specializations.
Building momentum together: 2024 recap
Our partnership momentum with AWS has continued to grow substantially throughout 2024. Below is a recap of our joint efforts over the past year to help you address your evolving use cases and derive the most value possible from Elastic on AWS.
Competencies
Elastic achieves fourth AWS Competency — this time in Financial Services: This distinction is given by AWS to partners with comprehensive cloud solutions that help financial sector companies realize gains in business efficiency, productivity, and innovation.
- Elastic part of a select group with AWS Generative AI Competency: This distinction is given by AWS to partners that have created cutting-edge generative AI solutions and helped customers realize significant gains in business efficiency, creativity, and productivity.
Integrations
One-Step Ingest for CloudWatch Logs and Metrics into Elastic Observability with Amazon Data Firehose: AWS users can use the new guided onboarding workflow to ingest CloudWatch logs and metrics in Elastic Cloud and explore the usage and performance of over 20 AWS services within minutes using the provided CloudFormation template.
Elastic Now Collaborates With AWS to Leverage Generative AI Capabilities: Elastic offers LLM observability support for Amazon Bedrock in Elastic Observability.
A unified protection approach: Elastic integrates across leading cloud security vendors: Elastic’s integration with AWS Security Hub enhances threat detection and response for a unified approach to the complex cloud security landscape.
Accelerate log analytics in Elastic Observability with Automatic Import powered by Search AI: Automatic Import currently supports Anthropic models via Elastic’s connector for Amazon Bedrock.
Elastic and AWS deliver on AI-driven security analytics: Amazon Bedrock and Elastic’s Attack Discovery automate security analyst workflows.
- Getting started with the Elastic AI Assistant for Observability and Amazon Bedrock: Elastic version 8.13 includes the general availability of Amazon Bedrock integration for the Elastic AI Assistant for Observability.
Other announcements
Elastic Listed in AWS “ICMP” for the US Federal Government: The Elastic Search AI Platform is available to US government customers in ICMP.
- Learn how to ingest data from AWS S3 into Elastic Cloud using tutorials part one and part two.
Customer case studies
Helping our customers address challenges and realize opportunities using Elastic solutions on AWS fuels our strategic collaboration. Below are a handful of these examples in 2024.
Education
Financial Services
Professional Services
Retail
Software and Technology
Looking ahead
Over the years, Elastic and AWS have unlocked numerous opportunities for shared success, particularly in generative AI, security, and observability. These solutions are deeply integrated with the AWS Cloud and accessible through AWS Marketplace — making it seamless for you to discover, deploy, and manage Elastic Cloud on AWS. We’re focused on the substantial value of our AWS alliance and the broad opportunities it creates for our joint customers.
Stay tuned for more exciting advancements from Elastic and AWS in 2025 as we continue to innovate and expand upon our joint successes!
Missed attending AWS re:Invent 2024? You can still schedule time with an Elastic expert. Get in touch!
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The release and timing of any features or functionality described in this post remain at Elastic's sole discretion. Any features or functionality not currently available may not be delivered on time or at all.
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