Trademarks
Guidelines for using Elasticsearch trademarks and service marks
These guidelines are for developers or any other party wanting to use any Elasticsearch trademark or service mark in any promotional, instructional, marketing, or reference materials whether online or in hard copy.
Elasticsearch's trademarks and service marks are valuable and important assets of Elasticsearch. By following these guidelines for using our trademarks and service marks, you help us protect and strengthen our trademark rights. By using any Elasticsearch trademark, you acknowledge that Elasticsearch is the sole owner of that trademark and you agree not to interfere with Elasticsearch's rights in the trademark anywhere in the world. You also agree that any goodwill derived from using any Elasticsearch trademark inures to the benefit of Elasticsearch.
USE FOR DEVELOPERS OR OTHERS:
Use of the "Elasticsearch," "Elastic," "Elasticon," "Elastic Cloud," "Elastic Cloud Enterprise," "Logstash," "Kibana," "X-Pack," "Beats," "Winlogbeat," "Libbeat," "Metricbeat," "Filebeat," "Packetbeat," "Topbeat," and "Heartbeat" word marks and logo designs is reserved only for authorized resellers, authorized distributors, and licensees as provided in their specific and written licenses with Elasticsearch, and conferences for which Elasticsearch is an official sponsor. As for others, such as developers:
The "Elasticsearch," "Elastic," "Elasticon," "Elastic Cloud," "Elastic Cloud Enterprise," "Logstash," "Kibana," "X-Pack," "Beats," "Winlogbeat," "Libbeat," "Metricbeat," "Filebeat" "Packetbeat," "Topbeat," and "Heartbeat" word marks and logo designs may not be part of any product name.
The "Elasticsearch," "Elastic," "Elasticon," "Elastic Cloud," "Elastic Cloud Enterprise," "Logstash," "Kibana," "X-Pack," "Beats," "Winlogbeat," "Libbeat," "Metricbeat," "Filebeat" "Packetbeat," "Topbeat," and "Heartbeat" word marks must be less prominent in placement and size than the product name.
The "Elasticsearch" word mark may be used in referring to Elasticsearch, such as "for Elasticsearch" or "compatible with Elasticsearch," etc. The reference must be correct, namely, the product must actually fully function with Elasticsearch. The "Elastic," "Elasticon," "Elastic Cloud," "Elastic Cloud Enterprise," "Logstash," "Kibana," "X-Pack," "Beats," "Winlogbeat," "Libbeat," "Metricbeat," "Filebeat," "Packetbeat," "Topbeat," and "Heartbeat" word marks may be used in a similar fashion with the same condition that the product must fully function with Elasticsearch, Kibana, Logstash, X-Pack or the Beats products.
Any reference to Elasticsearch, Elastic, Elasticon, Elastic Cloud, Elastic Cloud Enterprise, Kibana, Logstash, X-Pack, Beats, Winlogbeat, Libbeat, Metricbeat, Filebeat, Packetbeat, Topbeat, and Heartbeat must not create a sense of affiliation with or endorsement by Elastic.
The use of "Elasticsearch," "Elastic," "Elasticon," "Elastic Cloud," "Elastic Cloud Enterprise," "Logstash," "Kibana," "X-Pack," "Beats," "Winlogbeat," "Libbeat," "Metricbeat," "Filebeat," "Packetbeat," "Topbeat," and "Heartbeat" must not show Elasticsearch in a false or, in Elasticsearch's sole opinion, in a derogatory light.
The e-l-a-s-t-i-c-s-e-a-r-c-h, e-l-a-s-t-i-c, e-l-a-s-t-i-c-o-n, e-l-a-s-t-i-c-c-l-o-u-d, e-l-a-s-t-i-c-c-l-o-u-d-e-n-t-e-r-p-r-i-s-e, k-i-b-a-n-a, l-o-g-s-t-a-s-h, x-p-a-c-k, b-e-a-t-s, w-i-n-l-o-g-b-e-a-t, l-i-b-b-e-a-t, m-e-t-r-i-c-b-e-a-t, f-i-l-e-b-e-a-t, p-a-c-k-e-t-b-e-a-t, t-o-p-b-e-a-t, and h-e-a-r-t-b-e-a-t letter strings must not be used as a first, second or third level domain name or as part of any social media name.
"Elasticsearch," "Elastic," "Elasticon," "Elastic Cloud," "Elastic Cloud Enterprise," "Logstash," "Kibana," "X-Pack," "Beats," "Winlogbeat," "Libbeat," "Metricbeat," "Filebeat," "Packetbeat," "Topbeat," and "Heartbeat" must not be used on any site or product that violates any law.
ATTRIBUTION:
With respect to "Elasticsearch":
For anything distributed only within US:
Either use the ® symbol with Elasticsearch, namely Elasticsearch®, or say "Elasticsearch is a registered trademark of Elasticsearch BV."
For anything distributed internationally:
Do not use the ® symbol. Instead say "Elasticsearch is a trademark of Elasticsearch BV, registered in the U.S. and in other countries."
With respect to "Kibana":
For anything distributed only within US:
Either use the ® symbol with Kibana, namely Kibana®, or say "Kibana is a registered trademark of Elasticsearch BV."
For anything distributed internationally:
Do not use the ® symbol. Instead say "Kibana is a trademark of Elasticsearch BV, registered in the U.S. and in other countries."
With respect to "Logstash":
For anything distributed only within US:
Either use the ® symbol with Logstash, namely Logstash®, or say "Logstash is a registered trademark of Elasticsearch BV."
For anything distributed internationally:
Do not use the ® symbol. Instead say "Logstash is a trademark of Elasticsearch BV, registered in the U.S. and in other countries."
With respect to "Elastic{ON}":
For anything distributed only within US:
Either use the ® symbol with Elastic{ON}, namely Elastic{ON}®, or say "Elastic{ON} is a registered trademark of Elasticsearch BV."
For anything distributed internationally:
Do not use the ® symbol. Instead say "Elastic{ON} is a trademark of Elasticsearch BV, registered in the U.S. and in other countries."
With respect to "Packetbeat":
For anything distributed only within US:
Either use the ® symbol with Packetbeat, namely Packetbeat®, or say "Packetbeat is a registered trademark of Elasticsearch BV."
For anything distributed internationally:
Do not use the ® symbol. Instead say "Packetbeat is a trademark of Elasticsearch BV, registered in the U.S. and in other countries."
With respect to "Elastic," "Elastic Cloud," "Elastic Cloud Enterprise," "X-Pack," "Beats," "Winlogbeat," "Libbeat," "Metricbeat," "Filebeat," "Topbeat," and "Heartbeat":
For anything distributed in the US or in other countries:
Do not use the ® symbol. Instead say "Elastic is a trademark of Elasticsearch BV" or "Elastic Cloud is a trademark of Elasticsearch BV" or "Elastic Cloud Enterprise is a trademark of Elasticsearch BV" or "X-Pack is a trademark of Elasticsearch BV" or "Beats is a trademark of Elasticsearch BV" or "Winlogbeat is a trademark of Elasticsearch BV" or "Libbeat is a trademark of Elasticsearch BV" or "Metricbeat is a trademark of Elasticsearch BV" or "Filebeat is a trademark of Elasticsearch BV" or "Topbeat is a trademark of Elasticsearch BV" or "Heartbeat is a trademark of Elasticsearch BV."